Select Work Experience

2008
Graduated with a BFA in Graphic Design
Point Loma Nazarene University, San Diego, California

2008 - 09
Junior Designer at Sophia Daly Design

2009 - 12
Contract and Freelance work

2012 - 16
In-house Designer at Koskela

2016 - Present
Freelance Business Owner. Clients are generally small to medium-sized businesses in their growth stage. Common industries include health & wellness, community services, furniture and building services sectors, food and beverage, and small businesses with big hearts.

(Plus raising two small kids!)

Ashley claims San Diego, California, as home, but in reality, she has moved often through childhood and her early 20s. She moved to Sydney in 2012, but prior to that, she lived in Seoul, San Diego, and all over the USA, Germany, and South Korea (again). She now calls the Illawarra region (south of Sydney) home.

“Moving has had a big effect on the way I see the world and my life as a dual-citizen. I’m always flagging language similarities and differences with my Australian-born sons and have a keen ear for accents. I’m obsessed with Australian native flowers, yet love American baseball games and Southern California street tacos. I think deeply about what “home”, “immigrant,” and “community” mean to me. Dual citizenship is a huge honour and an important gift I’m proud to give my kids. It also makes my husband and I feel like we’re in a spy movie when we carry 8 passports through the airport!”

As a sustainability-focused, community-minded person, she is especially interested in working on projects with brands in the fashion, beauty, health, hospitality, food & beverage, interior design & home goods, luxury, and publishing industries that are kind to our planet, and respect all who reside on it.

“I don’t take life too seriously. but I’m an ethically-minded person and deep thinker who can’t help but be led by my core values. I’m a group chat organiser/organizer, girls’ night host, and an “always stop for a chat to the neighbors” type. I’m a quality-over-quantity extrovert who lives for reunion hugs. Nothing means more to me than community and connection.”

She believes connection, empathy, emotional intelligence, gratitude, and kindness are the only way to get through life well.

“🥳 I’m a minor milestone celebrator,
🍋 garden bounty-sharer,
👋🏼 good friend,
🧁 half-birthday rememberer,
💌 birthday-card writer,
📚 anecdote teller,
👯‍♀️ silly dance-party haver,
🌅 awe-moment seeker,
🧢 quality pre-loved kids clothes hunter,
📵 phone down during a meal believer,
👩‍🎤 women’s health advocate,
🤸🏼‍♀️ and oldest child.
💗 I am moved by a good podcast or poem,
🫶🏻 try my best to break generational cycles of hurtful language, communication, and attitudes,
💟 and lead with love the best that I can.”

podcasts, pilates, respectful parenting,
star gazing, camping, board games,
South Korea, dystopian fiction, maps,
nerdy things like colour-coding, geometry, productivity apps,
sustainable fashion, brain science and the vagus nerve,
craft beer, western immigration, women’s experiences,
and the wacky, adorable things kids do.