Project scope

  • Logo design

  • Book layout

  • Print collateral design

  • Web design

  • Illustration

  • Digital asset creation

Angie Who

Parent-friendly kid folk music based in Sydney, Australia

Phase 1 - Lockdown Family Music

Angie Who invested in rebranding, website refresh, and print collateral to coincide with the launch of her sophomore album. Unforeseeably, the release date coincided with the pandemic lockdowns when parents and children were stuck at home together. With this in mind, we considered ways to make the album and the artwork engaging for families via a lyric book and colouring pages.

I developed a signature pattern for her based on her original collage work. I also illustrated these as simple line contours from her key images, and designed marketing assets to maximise the impact of her digital album launch. Caregivers and kids everywhere danced, sang, and were thankful for music they could all enjoy while at home together.

Phase 2 - Vibrancy and Live gigs post-pandemic

The second album had great success and Angie Who’s Lullabye Club, preschool incursions, live shows, and other in-person events expanded rapidly in the year after lockdown ended. We completely rebuilt her website to improve functionality to around these live gigs, as well as communicate her charismatic, yet science-backed approach to her music.

Angie has now performed at Sydney Opera House, Finders Keepers Markets, Major Minor Music Awards, and more, and is successfully teaching families how to connect through the connecting practice of singing.

Phase 1

I Love You The Most

2020

Listen on Spotify
Listen on Apple Music

Lyrics

Angie Who at Sydney Opera House

Fun Fact: Angie streamed a digital performance
from the Sydney Opera House to debut the songs from this album
as part of engaging content during the pandemic.

Watch her Sydney Opera House Performance

Phase 2

Website

[One Million Dillions] “certainly didn't disappoint. Drawing on a range of influences including traditional jazz, blues and country she has created a sound that is nothing short of remarkable.”

Electric Kids Music - Dedicated to the promotion of the best independent music for kids worldwide.

Who?

“If you could somehow hear the sound sunlight makes as it strikes the first morning dew, we suspect it would sound like Angie Who.”

Benny Time

Angie Who at The Sydney Opera House
October 2020 | Digital Season

Knock Knock

Who’s there?

Singer + Songwriter + Song Sharer + Independent Artist + Collage Maker

Angie is a mama, music maker, song sharer and self-confessed nerd on the topic of music and the brain, recently completing a Diploma of Creative Arts & Health at The University of Tasmania and training with Singing Mamas UK. She is invested in the idea that magic things happen in our bodies, brains, families and communities when we sing together.

Lyrics

Lyrics

Music

Music

Events

Events

Colouring Pages

Colouring Pages

Who?

Who?

Selected Work