A nautical-inspired logo and branding project that celebrates a retired couple's long-awaited dream of sailing the world in their 60s and 70s.

Captain “Tiny” and first mate “Bubbles” engaged me to brand their sailing vessel for their upcoming life at sea. They named their boat “Tiny Bubbles” to marry up their two personas and personal histories. The resulting logo and branding assets symbolise partnership, adventure, and the unwavering bond of two people who navigated scheduled life together on land and now embrace the unknown life at sea.

Beyond the meaningful story, clarity and vibrancy was a big consideration for safety reasons. Emphasising the connection between radio call sign and visibility of the mark supports their visibility while at sea, particularly when they communicate by radio to passing boats, dockhands, and rescue or support crew who need to be able to spot their boat from potentially many other vessels.

“Bubbles” also threatened to get a tattoo of the mark, so the pressure was on to make each element of the brand skin-worthy! From large physical items like the sail through to digital assets for their YouTube and Instagram content, this project was as refreshing as it was satisfying for both personal and professional reasons.